Shop SEO Checklist

Shop SEO Checklist scans your store and turns the results into clear, prioritized actions. The feature is available on all plans.

Start or repeat a scan

On first use, select Scan store. After results exist, use Rescan whenever you make meaningful storefront changes. The last scan time is shown with the overall score.

Understand the overall score

The overall SEO score summarizes the checks across Content, Accessibility, and Performance. It is a diagnostic guide, not a promise of a particular Google ranking.

• 0–49: needs significant improvement.
• 50–79: fair, with important opportunities.
• 80–100: good.

Tasks to solve is the combined number of Issues and Improvements across all three areas. Good results are checks that currently pass.

Use the three tabs

• Content: metadata, page content, headings, links, image Alt text, and related on-page SEO checks.
• Accessibility: real Lighthouse/PageSpeed accessibility checks. If no valid audit data is available, Firefly shows “Not tested” instead of assigning a default score.
• Performance: desktop and mobile speed results, JavaScript main-thread work, LCP, CLS, image optimization, and enabled speed features.

Issue, Improvement, and Good result

Open each accordion to understand what was detected, why it matters, and how to fix it. When Firefly has a matching tool, the Fix button opens that feature directly.

1. Resolve Issues first.
2. Review Improvements next.
3. Confirm Good results and avoid changing healthy settings without a reason.
4. Rescan after fixes to update the score.