Overview
Learn how Firefly Sky SEO Suite audits your Shopify store and turns the results into clear, actionable SEO tasks.
Who can use this feature?
The SEO Audit and Shop SEO checklist are available to all Firefly Sky SEO Suite users.
What is an SEO Audit?
An SEO audit is a structured review of how well your website is prepared for search engines and visitors.
It identifies what is already working, what could be improved, and which issues should be fixed to increase search visibility and attract more organic traffic.
The audit reviews multiple parts of your store rather than focusing on a single page or keyword. This gives you a practical starting point for ongoing optimization.
How does the SEO Audit help you?
After analyzing your store, Firefly Sky SEO Suite provides an SEO Score and a prioritized SEO checklist based on three main areas: performance, accessibility, and content.
SEO Score ranges
- 0–49: Needs significant improvement
- 50–79: Fair, with important opportunities to improve
- 80–100: Good
What the score measures
- Performance Score measures how quickly and smoothly your store loads.
- Accessibility Score indicates how easily search engines and visitors can find and understand your content.
- Content Score evaluates the quality, relevance, and search-readiness of your website content.
Using the SEO checklist
The checklist converts audit findings into manageable actions:
- Task list — A clear set of SEO tasks for improving the store.
- Task prioritization — Sort issues by importance so you can address high-impact work first.
- Guidance information — Each task explains what to change and why it matters.
- Regular updates — Recommendations can evolve with search-engine and SEO best practices.
- Completion tracking — Mark tasks as completed and monitor remaining work.
- Result tracking — Recheck the store after changes to measure progress.
- Broad optimization coverage — Review content, pages, images, links, and technical SEO factors.
Recommended workflow
Start with high-priority performance and accessibility issues. Then improve page content, metadata, images, and internal links. Run the audit again after meaningful changes and compare the new score with your earlier result.
