Structured Data and Tracking
Structured Data can inject JSON-LD through the Firefly Sky SEO app embed to help search engines understand your organization, products, articles, collections, and page hierarchy.
Activate the app embed
- Open Structured Data and select Open theme editor and activate.
- In Shopify’s App embeds panel, enable Firefly Sky SEO.
- Return to the app and keep App Embed output enabled.
Available structured data
- Organization + WebSite: brand details, logo, and social profiles.
- Local business: address and opening hours for physical locations.
- Product: product name, price, inventory, brand, SKU, and related data.
- Review snippet: aggregate rating; requires Product and valid rating data.
- Breadcrumb: page hierarchy for product and collection pages.
- Article: BlogPosting data for blog articles.
- Collection: CollectionPage and ItemList data, including up to 20 products.
Use Edit details where available and check Preview before enabling a type. Only publish information that is visible, accurate, and applicable to the page.
Marketing tracking codes
You can provide a GA4 Measurement ID, Meta Pixel ID, or TikTok Pixel ID for injection through the app embed. Do not configure the same tracker here and in Shopify Customer events, or you may create duplicate events.
Rich results are not guaranteed. Valid structured data helps eligibility, but Google decides whether a rich result is shown.
